For now the political task of fundraising is more difficult than ever. Texas candidate who in the last election cycle were able to raise nearly two million dollars for statewide races have shown that the collection of funds, even in Texas, the state, escaped the brunt of economic hardship, it is very difficult. Even with a major endorsement and recognition of the strong name, the weakness of our economy become a reality for political candidates.
The effect of the deficit impact of the campaign forty-five days before Election Day, when the political stakes media become available, and campaigns to reduce the time consuming cost of air quickly to secure the best dates and times. Without the funds on hand at the beginning of political Window Media, the candidates will be in a less desirable time available for purchase, if any cash left.
How political media purchased continues to evolve. When the media were first authorized to sell advertising on low prices (the lowest rate paid for a commercial for a non-political advertisers for the past year), “policy” was born. Media was one rate card for political candidates. One course purchased a commercial that aired at any time during the day. If the candidate has acquired enough of these low interest rates, they were convinced that their commercial air during the “time of day (6 am, 10 am, 10 am-3 pm, etc.). In radio, the morning local time, drive the coveted “Day of” charging a high fee for a commercial.
In a televised evening prime time’s most expensive “Day of” to buy. With the advent of the “Day of the” political map of the bet now have different prices depending on time of day. In both its original form and the “Day of” forms a common element was the same. If a station receives the money for the political parts of the day they air commercials, often at the expense of local businesses willing to pay more, non-political course. Solution was needed. Innovation and profit motives are combined to create a real time method of buying political media.
political map of the speed of today still has the lowest rate offered to any non-political advertisers, but the rate card for non-political advertisers have changed, thus changing the political map of the velocity. Speed card continues to be divided into “Day of”, but candidates are being offered two rates for each day of – “not preemptible” and “preemptible”. “Non-preemptible” is the most expensive. This means the station guarantees air spots on the specified date and time. You pay (always advance the political media buys) and the commercial will be aired. From “preemptible, rates are usually at least 20-30% lower, but you have no guarantee that your commercial will be aired.
You pay and submit a schedule, but if another candidate or advertiser pays a non-political “is not preemptible” speed, your business gets “bumped”. If they have time before the election, the station will try to “do good” and place the trailer on another day. If you need your message days before the election, this is not an alternative. In most cases, six weeks after the date of the election campaign gets a refund check from the media for advertising, which is not air, because they were “bumped”. If you win, no problem, if not … You always wonder what could have been.
One solution to budget shortfalls and escalating political advertising spending is ScottPolitical.com. Low cost, high quality manufacturing and micro-targeted placement of mass media on local cable and / or radio. Success stories grow. The budgets of all sizes are finding success. There is very little guesswork media placements with the information available today. Voters will be achieved, persuaded, and above all motivated to vote for our customers. 